8 Simple Branding Tips for Seasonal Websites
Are you decorating your house with holly, placing lights on your porch, and placing Santa in your front yard?
For many people, it is time to start celebrating the most wonderful time of the year. While you’re at it, don’t forget to refresh your business website!
The seasonal branding of the website is an ideal way to showcase your small business and put people in a festive shopping mood.
I have been sharing content on how COVID-19 will affect shopping this year. So now I’d like to focus on something more fun: 8 Ways You Can Add Holiday Items To Your Website.
1. Fix the home page of your website.
By placing your best offers front and center on your website, you will immediately attract the attention of your target audience. Especially this year, people are looking for quick and easy ways to shop, so adding a copy of benefits over free shipping or private shopping is a great idea.
Get creative and think of ways to stand out even more by giving your promotions an attractive name. For example, instead of “Holiday Deals” why not “12 Day Deals” or “Santa Specials”?
Your home page is often the first thing customers see, so spend more time on it while adding holiday elements to your website.
2. Offer unique gift ideas.
Maybe you’re creating a list of your top 10 gifts or providing inspiration on what to buy for the person who has everything.
Another popular idea: put together boxed gift sets. Have multiple products that could work together as a bigger gift?
Because people can’t go out and enjoy many of the experiences they used to have, these gift box sets are becoming more and more popular. For example, Twisted Toffee features delicious homemade candy gift baskets on their home page – a perfect gift for the hard-to-buy!
3. Design a custom Christmas logo.
Why not create a Christmas version of your logo? While your logo is an important part of your branding and needs to be kept consistent, there is nothing wrong with adding a crown or Santa hat to it!
Or you can change the font colors to red and green, or sprinkle in some gold sparkles to add holiday elements to your site. It doesn’t have to be as elaborate as what Google does every year, but it does help your brand stand out!
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Read: 3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19
When it comes to defining your brand, it’s easy to get caught up in images: the logo, the font size of the text, the images you want to represent your business …
But defining how you are going to talk to your customers is also essential. Infusing your tone with a little Christmas cheer, urgency, and zest can be a great way to encourage your audience to do their Christmas shopping with you.
Here’s how to differentiate your seasonal marketing campaign in 2020.
Read more on our website.
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4. View your November / December / January hours.
While most people are staying close to home, or staying home, this year, you may want to take a few days off to rest and recharge. If you take time off or close early for the holidays, let your customers know with a holiday graphic.
Additionally, many small business owners have changed their hours due to COVID-19. If it’s not open every day or your hours have changed, make sure people are aware so they don’t hit a closed store.
5. Make your content fun and festive.
While you don’t need to completely review your website, crafting a heartfelt greeting or blog post for the holidays is a good way to reach your target audience.
Remember to own your brand. For example, some small business owners avoid using the word “Christmas” in their marketing efforts, while others adopt it.
Whatever you decide is fine, but think about your brand’s personality, tone, and voice, as well as your target audience, as you add holiday elements to your website.
6. Decorate your social media accounts.
Don’t forget to bring a little winter cheer to your social media platforms, too. Update your Facebook, Twitter, LinkedIn and Instagram profile and / or banner photos with seasonal images that incorporate your brand colors and logo.
You can also share offers or promotions and content with your social media followers. Make it easy for enthusiasts to find you by creating hashtags like #DIY, #stockingstuffers, #bestgifts, #newyears, etc.
7. Post family photos.
This year I have shared a lot of information on empathic marketing techniques. Making that emotional connection with your clients can include sharing a little personality.
Whether it’s photos of your cats attacking the tree (we have some of those) or your family in the snow, let people take a look at your life with your seasonal website branding.
8. Give your customers a gift.
You can offer a free gift with every purchase over a certain amount or send an email promotion for people to buy from your store and / or ecommerce site this year.
This form of seasonal website branding doesn’t have to be an expensive thing, maybe it’s a guide to navigating business life in 2021 or a graphic that you can share on your social media profiles.
When you add holiday elements to your website, not only do you spread joy among your target audience, but you also get people in the mood to buy gifts.
Spend some time on seasonal website branding and you could be rewarded with increased engagement, leads, and sales!
Are you doing something to share in the Christmas spirit this year? I would love to see your examples!
For the success of your business,
Susan