Creating a buzz about your business means you do something to get people talking about you and your business. Today, it is important to generate buzz about your business, especially since there are so many people to compete with.
But, if you can differentiate yourself in this way, you will win a lot of new customers.
Submit a press release
Press releases are still viable and important ways to get your business out there, even on this day of social media and blogging. Press releases should be sent to your contacts whenever you have something newsworthy to share.
Create and share an infographic
Infographics are long, pictorial charts that tell a story about the data and information you have. These are great ways to encourage sharing, especially if you include data relevant to your audience that they will enjoy.
Publish a free ebook on Kindle
Launching a book with a free Kindle book is a great way to build buzz. Ask people who download the book for free to give you a review and feedback, which will help your book appear on the list that Kindle recommends to people.
Create viral videos
While you may not be able to deliberately create a viral video, if you create regular videos that are of interest to your audience, then one of them is sure to resonate enough to go viral. Videos are shared more often than text, so you’re off to a good start when creating videos.
Have a Facebook contest
Contests are a great way to build buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog … whatever you want. Just follow the rules of the platform and make sure your awards are relevant to your audience.
Host a webinar
These are great ways to build your email list and generate interest in your business. A good way to do this is to ask other people to do it with you. That way, you all promote yourself to your own email lists too.
Start a YouTube channel
A YouTube channel can be almost as good as having a TV show if you plan the content you want to make, consistently post content, and try to be as professional as possible.
Connect to a charity
You don’t want to do charitable things just because you want to generate buzz. But, if there is a charity you like, you can donate a percentage of the profits to them all the time, or you can have annual sales where all proceeds go to fundraising.