Whether your retail business is large or small, in a mall or on a high street, selling fashion or food, a VIP event can generate great business.
A VIP event can also be a great way to thank customers, support vendors, raise funds for the community, or just have a good time.
A good VIP event requires precise planning and execution to be successful for business and clients. Here are the steps that will guide you to a successful VIP event.
understand why Your VIP event must have a reason. This could be to raise money for a local charity, to thank shoppers, to launch a new line, or for special customers to see a sale first. Once you know why you are hosting the VIP event, many other plans will fall into place.
Dress code. Decide on a dress code for the occasion. If the event is for VIPs and is special to your targets, consider having a dress code to match this.
Stocking up. Make sure you have all the necessary stock to ensure the event is a success.
Be lawful. If you are serving alcohol or food, make sure you are not breaking any ordinances. A good VIP even makes good use of alcohol and food to create a very special atmosphere in the store.
Promote widely. Give yourself enough time to promote the event to get maximum attendance. Use your customer database, consider a storefront to promote the event. Also offer a story to the local newspaper to get promotional coverage of the event.
You saw the store. Make the store look special so it really feels like a VIP event. Consider hiring some red carpet and security to make the entrance look more special.
Play music. Use music to enhance the atmosphere of the store as well. It is vitally important that repeat customers have a very different shopping experience.
Have a moment at the event. Bring everyone together for a short speech about the event and its purpose. If it’s to raise money for a charity, invite the director of the charity to speak. If it’s about launching a new vendor, let the vendor speak. If it’s to let your VIP customers in on a sale, then promote the items and have a couple of super cool deals to advertise.
A VIP event done right can refresh the way local buyers view a business. It can also refresh the business in the eyes of employees, vendors, and the owner.
The key is to go all out, it is a VIP event after all and this means it is the best of the best. The more energy you invest, the more likely you are to achieve the goals you have set for yourself.