You may be a financial marketer or looking to become one, however there are a few updates that you will need to make to your current marketing plan. There are often fewer financial network marketers using online strategies, but that is starting to change.
The most likely reason is that there are many compliance issues when it comes to marketing financial services to the public. But all you really need to do is work with your legal department to get your emails and social media pages approved by your compliance department.
Many times you will find that they have a pre-approved set of emails, letters, and videos that are ready for you to send to your market. The earlier you start using them, the more advanced you will be in the marketing game.
Next, you will need to learn how to transfer your old marketing method to newer and more up-to-date marketing concepts. Let’s go over three important changes you can use to make this happen.
1. Own brand
The old concept: You would rarely find a financial network marketer who was qualified as a financial professional on their first day. That used to take time. When you joined a financial network marketing company back in the day, you would simply go from a career to being a part-time financial strategist; all without pre-marketing strategies.
Updated: Today you can brand yourself from scratch by first creating your own website on the Internet and creating a social media presence. Then add a bit of content about who you are along with information about your new business. But instead of leading with your products, you must first lead with who you are, not just what you sell. Next comes the information about your new business.
2. Build your market
The Old Concept: Back in the old days, you followed your company’s marketing system, which would likely include writing a list of the top 100 people you know. Then you’d narrow down that list to the most qualified prospects. You would then start calling those prospects over the phone to invite them to a business meeting or one-on-one presentation, painfully trying not to reveal too much information about the company.
Updated: now you will take that same list, you will find each one of them on social networks and you will be friends with them. From there, you can invite them to join your mailing list with a subscribe box. At this point, you can send them information about your new company on autopilot.
3. Attract your market
The old concept: in the past, there were all these scripts that you needed to learn so that you could call your friends and family to attend a meeting, have them schedule a time for you and your leader to come over to their house to present their concepts.
Updated: Today you start by creating a list of those who are already interested in what you do. To achieve this, publish interesting content on your blog site, article sites, social media pages, and video marketing pages. This content will appeal to those who are looking for what you do. Then you can follow up with a call and have them become customers or business partners.
So now your page is built and you look good and professional right from the start. Those who are attracted to you and what you do will automatically enter the door through your email subscription box. Inside they will find a series of automatic messages that will graciously guide them to your products and services. Once they’ve shown interest, you can give them a follow-up call to close. Your prospects are often very intrigued by this point and are happy to chat with you and even meet up to get to know you better.
Be sure to stop by our team’s website for more free content.