Make sure your website has unique and relevant content.
To avoid penalties, you must ensure that your web pages do not contain “plagiarized” content. Also, keep in mind that “time on site”, “click-through rate” and “bounce rate” are more important now than before. Also, make sure your content is valuable enough to attract your audience.
Regardless, your website should be interesting, user-friendly, and responsive, so it can be used and viewed on multiple devices that have different screen sizes and resolutions.
However, it is important to remember that regular organic SEO continues to play a critical role in Google search rankings. Therefore, your online business strategy should focus on good organic SEO.
SEO strategies online and offline, alike, will help you climb your desired “3-pack” ranking. If you want to maintain your good reputation on Google, never get carried away by fraudulent SEO tactics. Carefully follow the SEO guidelines recommended by Google.
Get the most out of your business website reviews.
Google places a lot of importance on business reviews, as information seekers read reviews to find out more about the products / services a business offers and see if they are beneficial to them.
There may be various arguments about the best way to continue receiving reviews, but it wouldn’t hurt to encourage customers to give their own reviews. Certainly maintaining high standards, as well as giving more than you expect, will allow you to get reviews easily.
Never be fooled into writing your own fake reviews or using dirty tactics. Once you do and get caught, you can put your business in a bad position. It is not worth the risk.
Be sure to get reviews from different sources, including authorities like Google Local Guides and Yelp Elite to name a few, as well as traditional third-party groups.
Optimize and make use of your inbound links
In order for your business to build a good reputation, it must also be recognized by other businesses within your locality. You will find links from other local sites to your website very helpful.
There are many ways to get links for your business. These include hosting an event in your community, sponsoring a webinar, making donations, promoting something you love, as well as building relationships with well-known and influential people.
Also, when you further develop your link building for local SEO, make sure you have:
– Good quality inbound links to your GMB landing page URL.
– Good quality inbound links to your domain.
– Keywords based on the anchor text location of inbound links to your domain.
– A variety of inbound links to your domain.
– Proper inbound links from locally relevant domains to your domain.
Use your keywords well.
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Use only relevant product / service keywords in your domain, GMB business title, reviews, and website content.
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Make sure these keywords reveal local information.
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Give a different web page for each product / service.
If you offer a variety of products / services, make sure each has its own web page, containing relevant and accurate details. These different web pages can be linked from one page with an overview of all the products / services in your portfolio.