1. What are the different types of displays that could enhance the quality of my product?
Your physical display is a reflection of your organization and your product line. A variety of manufacturing materials can be used, but the ultimate goal should be to create a physical environment that reflects your brand identity. Invest a significant amount of time in the design process, considering the materials that will work best with your brand, maximize your budget, and allow for maximum creativity from an engineering perspective.
With great design and an experienced team of manufacturers who aren’t in the business of cutting corners, your display will emphasize the quality of your products.
2. What types of screens have you made in (said) industry?
Knowing a history of what the company has done and is familiar with is essential. Have they done traditional displays like aluminum extrusion, wood, and stretched fabric? And what custom jobs have you done? Works with their signature touch on them that they might be able to share with you.
3. If I’m on a tight budget, how can you produce a one-of-a-kind trade booth display?
Let’s be creative. Seriously… some of the most creative displays I’ve ever seen have been put in place out of a need to stretch a dollar. Everyone has different needs, so there is no specific answer. The best approach trade show design companies can take is to incorporate as much rental inventory as possible while still achieving a custom look.
Remember… sometimes less is more. It’s not about filling a gap, it’s about sending the right message.
4. What does the creative process involve? How am I involved in the process?
You really want to get a feel for the step-by-step process the company goes through. They should paint a picture for you of what methods they use to design the display, how they incorporate information about your product, brand, or service.
Most importantly, find out how involved YOU will be in the process. Do they just take all your information and cook something up for you? Or you will be involved in every step. While it does take some time out of your schedule, it’s important that you get involved in this process if you want to receive the ideal results, and it’s important to find a company that will make sure to keep you informed.
5. When will I see the performances? Is there a fee or consultation fee?
Depending on the size of the physical exhibit and the level of detail, the design process can take trade show design companies anywhere from two days to two months. And calculating the quota or consultation fees is certainly a good idea before you start working.
6. How can I track the progress of my trade show exhibit plans?
In addition to seeing email updates, you should expect your trade show design companies to make progress updates available 24/7. It is your product and should be able to be upgraded at your request.
7. On the day of the event, who is responsible for transport, assembly and disassembly?
The ideal company should take charge of your project from top to bottom. This includes all manufacturing and display supplies, electricity, shipping, setup and teardown, and any other components of your exhibit.
Some of the most efficient teams are also on site during the show, helping out where needed. A premiere team will be ready to act as booth ambassador, greet attendees, or even do some last-minute shopping if necessary.
8. What kinds of experiences can trade show attendees expect when they visit my booth?
That’s exactly it, you want your attendees to “experience” your booth and not walk through it. One of the ultimate goals of your booth should be to create multiple points of interaction, leading to a “sticky” booth, meaning attendees visit the booth and stay for a while, experiencing multiple activations.
This can be accomplished with various social media, presentations, technology, photo opportunities, and much more. You want to make sure your attendees leave your booth with a lasting positive impression.
9. If the original idea of the screen changes, can we go back and start with a new rendering?
Flexibility is a great trait that a business should have. Whenever time permits, trade show design companies should be willing to make design changes.
Priorities change and approaches change, you need to find a company that is prepared and organized enough to be ready for it.
10. Can we communicate by videoconference or social networks for updates and appointments?
Technology is a wonderful thing. Your trade show design company needs to keep up with the latest meeting technology that will allow you to get on the same page and create something truly amazing.