If you’re new to the world of online business but ready to dive in, you may be wondering “where do I start?” That is a good question and the answer is that it starts with choosing a niche to build your internet marketing business. Niche selection can be a stumbling block for the new internet entrepreneur, but it doesn’t have to be. In this article, I’ll give you some basics for niche targeting to get you moving forward with your new business.
What is a niche?
It is important to understand what a niche is before you start. A niche is a market or subsector of a market that can be defined and targeted. Using a popular example, the dog market is not a niche because it is too broad to define or target. On the other hand, “How to Train Your Dog to Stop Barking” is niche. It is defined and can be easily oriented.
What to look for;
When deciding on a niche, there are a few things to look for. You will first want to choose a niche that is in high demand. You can get a good idea of the demand by doing some keyword research. Use a tool like wordtracker to get an idea of what people are searching for in your niche and the number of searches performed. You are looking for enough interest in your topic to drive a lot of traffic to your website.
It is profitable?
The next thing to investigate is the profitability of your chosen niche. Again go and do some basic Google searches and look for the pay per click ads on the right hand side of the page. If there are ads on the first few pages, it’s a good indication that these advertisers are making money in that niche. Now look at the competition and what they are selling for clues as to what your niche market is buying. This will give you the information you need to determine that you have a good niche for your internet marketing business.