When your users visit your website, you want them to feel like everything works great, is intuitive, and that you can read their minds. The first thing to do is research your audience, and then try different ideas based on the research.
Improve your loading speed
If your site takes less than a couple of seconds to load, you’re good to go. If it takes more than a couple of seconds, people won’t stick around to find out what’s on your website. Similarly, if you’ve built software or other things for your audience, it should work, and it should work fast if you want them to enjoy your user experience.
Optimize your menu options
Too many options will confuse visitors and probably keep them from coming back. Instead, pare down the menu options on your home page and use landing pages you’ve created especially for a particular audience to share with your audience on bios and elsewhere.
Use Featured Images
If you want your audience to look at something, direct their eyes to it with visual imagery and directional images like arrows, or even a winding path that seems to point where you want them to go.
Don’t forget internal links
After every blog post or article your audience reads, they should be directed via internal links below the blog post, or even within the last paragraph of the post. Tell them that if they loved this information, they will also love this other information.
Check your registration process
Periodically review your registration process and existing technology to see if it can streamline the registration process. For example, you can give your audience a freebie without the double opt-in process, even though they will be added to your list by adding the permission request in the signup form.
Double check your payment process
Checkout as if you were a customer to ensure it runs smoothly, don’t ask for too much information, and put the customer’s needs before your needs. The smoother the process, the more likely your customer is to complete the transaction, and you will reduce abandoned carts.
The fewer steps, the better.
Remember that the fewer steps your viewer and potential customer has to take, the better. If something can be accomplished with a single click, this is how it should be done.
request feedback
If you already have an audience, set up an autoresponder to survey your customers a few days after the purchase about how they felt about the website, the process, etc. Incentivize them with a coupon or a free product.