This is the first part of a two-part series on how to increase the profitability of your autoresponder emails. In today’s post, we’re talking about your existing autoresponder emails. In part two, we’ll cover how to add more emails to your funnel.
Auto-responder emails are the messages that are sent to your readers after they sign up for your list. They go out in the order that people sign up, making them the perfect vehicle for sharing your evergreen content. You can set up autoresponder messages in addition to the weekly newsletter you send, for example.
If you have a list, you already have an autoresponder whether you know it or not. The welcome email your readers receive right after signing up and confirming their subscription is the first message of your autoresponder.
Suppose you have some other messages instead. Now is a good time to review them, do a little audit, and see what you can do to improve things and make your autoresponder more profitable.
Are your links and offers working?
The first thing you need to do is open your autoresponder control panel and check each email in turn. Click on the links you are sharing and see the offers you are making. Make sure that everything is still working and that all the information is correct. If not, fix it.
Is your content relevant and useful?
As you read your messages, think about how relevant and useful the content you are sharing is. Things change and we get better over time. Make a note of any emails that could be better.
Can you write something better?
If you think you could write something better or share a different topic in an email that would be more helpful to your audience, make a plan to modify that email. If you have to go through a long sequence of autoresponder messages, work on one or two at a time. Keep connecting until your existing autoresponder series is in tip-top shape.
Can you make a better offer?
Don’t just look at the content. What about the deals you’re making. This could be for affiliate products or for your own products and services. In any case, ask yourself if that is still the best offer for your audience. If not, replace it with something better.
Test and adjust in the future
Last but not least, make sure to check your autoresponder messages regularly. You want to check the links to make sure they’re still working every few months, and of course make sure you’re sharing informative and helpful content.
Keep your autoresponder messages in good shape and you will benefit from email marketing.