One of the most famous references to subliminal advertising is the Absolut Subliminal ad. The famous Absolut vodka brand has become an advertising icon thanks to its unique print ads that have created a huge following. And one of the most famous of these ads is the Absolut subliminal ad.
The truth behind Absolut Subliminal. Absolut’s subliminal ad isn’t exactly subliminal, in the sense that it doesn’t actually send a hidden message to your subconscious. Instead, it draws their attention through messages that are not completely hidden, as the letters are visible to the naked eye. Therefore, the message goes through the usual conscious thought process, rather than going directly to the subconscious.
The Absolut subliminal ad featured a glass filled with Absolut vodka with some ice cubes. The ice features faintly written letters that say “Absolut Vodka.” Although it is a reference to controversial subliminal advertising, the reason it is not really subliminal is that subliminal messages should not be easily visible to the conscious eye. In other words, it’s really just a parody.
But being the subject of parody does not mean that subliminal advertising is something to laugh and joke about. According to experts, subliminal advertising is real and you expose yourself more than you think. In fact, some experts claim that making it a parody topic is an attempt to cover up the seriousness of the situation.
Subliminal advertising got off to an early start. As early as 1958, a magazine revealed details about this concept in basic terms to make people aware of these effective persuasion techniques that companies are likely to use to influence the minds of consumers. So what is this technical advertising all about? And is it something to be warned against?
Is Subliminal Advertising Real? People may have different views on this, but the general belief is that subliminal messages in advertising are actually real. However, according to experts in subliminal programming, subliminal messages in advertisements cannot make consumers buy something they really don’t want. Going back to the basic mechanics of how subliminal messages work, these messages only speed up the decision-making process or empower consumers to act in response to a need they already have. Subliminal messages cannot plant needs, but they can reinforce needs and desires that are already present in the person’s mind.
Therefore, subliminal messages are not something to be seriously warned against. After all, it even gives you an extra push to go for something you really want deep down.
Unfortunately, some companies have been known to use negative messages bordering on sex and violence to get people’s attention. Subliminal programming is indeed a powerful tool, and it can’t be helped that some may take advantage of it for purposes that aren’t exactly noble. So while subliminal advertising isn’t really something to be scared of, it helps to be aware of them, too. There are many advertisements and companies known to use inappropriate themes such as subliminals to attract more consumer attention, and if you know about them, you can keep an eye out for their advertisements.