It takes a lot of things to make a successful newspaper ad. Things like position, size, and copy are important, but what’s the one thing that will catch your eye? The design of your ad.

Mike McDaniel, a US-based small business consultant who started the Big Ideas Group, says that newspaper ads take less than eight-tenths of a second to grab attention and must hold that attention for three seconds to cause a reaction. Print. You will know how difficult it is by the way you read the newspaper. How much attention do you pay to newspaper ads? What ads catch your attention?

Everyone says that to be successful you have to stand out from the crowd. In newspaper advertising, where space is limited and competition is fierce, standing out from the crowd isn’t easy. It’s about how you use title, color, whitespace, images, and fonts.

Professionaladvertising.com has several tips on this. For example, the serif typeface increases reading speed, while the 12-point font has proven to be the most effective. You also found that your graphic is twice as important as your headline when it comes to attracting attention, so you need to think carefully about your ad design.

Go back to the types of ads that catch your eye; What do you find compelling about them? Are you drawn to advertorial-style ads that have a lot of text and few images? Do you like your ads full of color or do you prefer them clean and simple? Do you like big or small ads? What about the headlines?

Once again we turn to McDaniel, who recommends that before you start thinking about your ad design, you start collecting ads that appeal to you. He can use them to get an idea of ​​what works in terms of color, size, and font.

According to Professional Advertising, advertorials (editorials) double your readership, but you should use this style with caution. Use it only when you have something of interest to tell your audience, don’t use it for random ramblings. And don’t abuse it.

In general though, try to keep it simple. Remember that you need to attract and hold readers’ attention; an advertorial could get lost in all the other articles. If you have your heart set on writing a short story, try placing it in a magazine.

From an attention-getting standpoint, white text on a black background is very effective, but it’s not easy on the eyes, so use it sparingly. For example, you can use it to highlight your title or contact details. If you are going to use photos, use captions that highlight the benefits of your service or product. The graphics stand out, so people are more likely to look at the images and read the captions below than to read the full ad.

There is a school of thought that believes that loaded ads are better than clean ones, but this is not always true. Think about your audience; Are you looking for skilled and busy professionals or do you want to target hip and trendy young people? A more sophisticated audience may not respond well to a multi-color sans comic on a yellow background, but a mom looking for a party planner might.

Finally, it is very important that you test the effectiveness of your ad. Measuring response rate is the only real way to know if your ad is working or not. This will also help you refine your ads as you make simple changes, like a headline change or a new image, to improve response rates and get more value for your money.

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