An online ad is quite different from any other form of advertising. A major benefit of online ads is that people viewing the ads can quickly respond and learn more about what’s being advertised simply by clicking a link to an advertiser-created website with their mouse.
Another benefit of online advertising is that it works 24 hours a day and advertising companies can be launched, fixed or stopped instantly. This gives you, the advertiser, full control over who, when and where your audience sees your ad.
To drive more traffic to your site, you can fill in more useful information that the browser can use. Once your online business is established and you have a steady stream of surfers that fall into a specific site market. You can sell banners or advertising space on your site to other companies interested in reaching your Internet users. If you plan to sell advertising space on your site, you’ll need to develop specifications, be able to track the number of visitors to your site, and develop fair advertising rates. Many agencies can help you sell your available ad space for a commission.
Selling ad space as banner ads on your site is a good way to earn fair money online; the information your site provides is useful to web surfers and they will be more willing to agree to see the ads from which you earn income.
Your actual ad rates should be based on how niche your visitors are and how many unique impressions and advertisers can expect to get. It is very necessary to learn the basics of how the advertising industry works.
If you wish to sell banner space for advertisements, you will need to inform your advertisers of the following information.
File formats Can be GIF, JEPG, etc.
banner size
The space of a banner would be 486 x 60 pixels; You can also offer vertical banners, ad buttons, and smaller or larger banners.
animation duration
This determines how long a particular animation lasts per cycle before repeating itself. You will want to keep the duration of the animation under five seconds so that the file size does not become too large.
Label line text
This is a line of text, usually a maximum of five to eight words, displayed directly below the actual banner ad. It is your decision to accept or not the tag lines and,
File size
Graphics take a long time to appear on the screen compared to text. If your advertisers use a lot of graphics, obviously your site will take a long time to appear on the screen and it will make your file very large. Therefore, you should report this to your advertisers. Most of the websites choose a banner and a maximum size of 32K (32000 bytes) or 15K (15000 bytes).
destination url
You need to be sure that you have full approval on the site that your visitors will be linked to if they click on the ad. If a banner ad is animated, there may be a different link associated with each frame of the animation.