If you spend a lot of time online, chances are you are a Facebook or Twitter user. Facebook and Twitter have created big names in the social media industry and Facebook is still the biggest. And if you’re on Facebook a lot, chances are you’ll also come across fan pages. These pages can be about anything really, but they are usually about people, places, things, activities, etc. popular. Name any of your favorite things in this word and you can bet there’s already a Facebook page for that thing with over a hundred thousand followers.
Do you want to know the results of the Miami Heat and Los Angeles Lakers game without leaving Facebook? Just search for NBA and their Facebook page will shop and bring you the latest scores, highlights and other features they offer. Or how about wanting to check out that new Nike commercial the other day, there’s a good chance you’ll see it on the Nike Facebook page. It’s all part of the Facebook Fan Page experience, as these pages inform you of updates related to the topic of the Page. It doesn’t even have to be a popular celebrity, sports team, or organization. A fan page can be about something entertaining, like an interesting word, a catchphrase, trendy idioms, and much more. Once the pages look cool there is the option to make your own. This gives you the power to make a page about whatever you want, be it a business, a product, a brand, a group of people… anything! It is up to you now to make and create your own experience with the page you are making.
An interesting aspect of making a page is that you can be the administrator. This is like being the boss of the page and it makes you feel like you own it. Anytime you post an update, status, photo, or video that’s on your Page, it will appear as the Page posting it. Which means that no one would really know who is behind all of this, unless they know that you are the administrator. Not only that, but an admin can assign other admins to help you post information or respond to fans who interact with the page. The admins job is to stay active on the page by posting updates and entertaining the fans as they grow and grow. Fans want to be answered, it wouldn’t be great if the page wasn’t active to post updates or respond. A Page could also lose followers if they feel it’s not important for them to see your updates and posts. They may think it’s spam and junk, so it’s better to be active as a fan page manager.
Lastly, a fan page is all about the fans. It wouldn’t be a very good Page with few fans, so getting as many fans as possible is always a goal for a Page. It’s kind of a gateway for people to interact with whatever you’re posting. If it is a business venture, it will give them information and updates about the business or corporation. The same goes for everything else there’s a page for. The possibilities are endless when it comes to interacting with fan pages.