I once read an article called ‘Write Epic Stuff’. It was a truly inspiring article and correct in every way.
He said that too many blogs and websites are boring at worst and mediocre at best. And what people don’t want is another boring or mediocre website.
How to avoid mediocrity
Today, more often than not, in order to be successful, your website must stand out from the rest.
Social media is the new wave in free marketing and it works like this:
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You write epic stuff and upload it to your site.
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Your site visitors love your epic stuff and share it on social media.
But your content has to be more than good or excellent or even fantastic.
It has to be epic.
How to write epic stuff
Before you can write epic website content, you need to know what the USP of your website is.
USP stands for Unique Selling Proposition.
So what makes your website unique?
To find out, you first need to know what your market is.
Who are you trying to attract to your website?
Who is your ideal visitor?
Once you know this (and you need to be really sure), you can gear your writing towards them.
You will also need to know what they want to know. Ask yourself, what questions will they have and how can my website answer them?
This is what is known as a starving market. People who are hungry for information. But you need to know what information they want.
Let social networks work for you
There is no doubt that social media now plays an important role in online marketing. It has always been said that “content is king” and this has never been more true than with social media.
People are busy using Twitter, Facebook and Instagram etc. to share what they have discovered online that is funny, interesting or extraordinary.
So if someone visits your website, loves what they find there, and shares it via social media, this can be more effective marketing than anything you could have done yourself. They can even link to it from their own site.
But for people to want to share what you write, you first need to know something.
The Ingredients of Writing Epic Stuff
Writing anything online means you’re sharing information, and this information has to be so epic, so vital, that other people can’t help but share it too.
And for this you need 3 necessary ingredients
Your information must be:
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Important
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Immediate
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Useful
Relevant means just that. What you are writing should be relevant to the person you are writing to.
Immediate means they should be able to start using your information immediately.
Useful means that they will find a lot of use in what you are telling them.
So before you write anything, make sure you can see the immediate benefit your readers will get from reading your content online.
Ideally, your readers should also find benefits for others in what you write so they will want to share it.
How long is epic writing?
Some people believe that epic writing means writing articles. But this is not always true
Think of memorable quotes. These are epic, but they certainly aren’t long.
But sometimes epic writing is long. For example, many epic novels are huge tomes.
So it doesn’t matter.
If you can get your message across in just a few paragraphs, that’s great.
On the other hand, don’t be afraid to write long articles either. Just don’t bore people. Quality is more important than quantity.
Just make sure that everything you write has the necessary ingredients to make it epic.