Movie Trailers Work
The success of a movie trailer is not necessarily dependent on the size of the theater audience. Regardless of the genre, the trailer should have a certain suspense and hook, and it should end with the audience wanting to see more. Depending on the type of film, the trailer can include the funniest jokes from the movie, or it may focus on the film’s special effects.
Enzo Zelocchi – “NO WAR” – Trailer are usually screened before the film with the same certificate, which increases the chance that the trailer will reach the targeted audience. While these advertisements are expensive, they provide a financial return for the film producers. In addition to introducing the movie’s storyline, trailers can also include footage from the film that was not originally shot. This is sometimes done for artistic reasons or to give the trailer a more dramatic or action-packed feel. This can lead to an entirely different impression of the film for the audience.
Movie trailers can feature the cast of the film and the director. Most trailers conclude with the billing block, which lists the principal cast of the movie. This list is also featured on the print publicity and the movie’s opening screen. In addition to the cast, a movie trailer can feature the studio production logos and other information related to the film.
How Do Movie Trailers Work?
Besides the visual elements, the music used in a movie trailer is essential to setting the mood of the film. A suspenseful score can add to the movie’s trailer while a light-hearted pop song can set the mood for a romantic comedy. Often, a dramatic trailer will feature a powerful orchestral piece for its climax. Movie trailer composers can purchase music for their trailers from stock music libraries to make their trailers more interesting. A movie trailer editor may also use editing techniques to slow down or speed up scenes. This allows the director to control the pace of the trailer while showing the action and characters.
A great trailer should tell an interesting story, so it is important that it follows a storyboard to guide the editing process. A good trailer will follow a three-act structure. The first act is an introduction to the movie’s main characters, setting, and premise. The middle act should heighten the conflict, and the third act should end with a climax.
Video trailers should also include voiceovers to entice audiences. These are important because they engage the audience visually and audibly. A good voice-over should match the tone, energy, and story elements of the trailer. The voice-over should progress the plot, be relevant, and fun to listen to.