Websites and blogs survive and expire based on how they rank on search engines like Google. Website owners and developers tirelessly try to keep up with ways to properly optimize content and sites to maintain these rankings. Every new set of Google updates makes crucial modifications to its algorithm, and the strategies keep changing. A website must change with those so as not to be lost in oblivion. Up-to-date SEO tools and SEO software must be used constantly.
However, it is not as difficult as it seems. Once you know how to be prepared before, during, and after these updates, you’ll never be caught off guard. Keeping up with Google updates is crucial to stay one step ahead and prepare a website in 2016.
Reasons why Google implements updates: Google, in essence, is a service. Their goal is to deliver the best possible result to users based on user searches. It does this with the help of an algorithm that turns out to be an extremely complex formula that is used to decide what best answers the question presented in a search. The goal of a website developer or owner should be to try to understand how this algorithm works to create content that Google deems to be of superior quality.
Google makes numerous changes each year, although some of these changes affect only a small percentage of searches. The big guys are, however, capable of destroying a website’s traffic numbers and pulling it down miserably in the rankings.
The fact of the matter is, when starting a website or blog, one must remember that Google is looking for a superior quality user experience throughout the site. Google creates these updates to get as close as possible to a definitive understanding of how to evaluate user experience.
Learn about previous Google updates and understand the future: An analysis of the Google Panda Update that was released in 2011 contains some timeless advice that is still important. Knowing what Google has been up to in recent years helps you better understand future updates.
The advice contained in the aforementioned analysis is the following:
has. Reduce page load time: If a website loads too slowly, heavy plugins should be removed and caching plugins should be used. Slow loading sites do not offer a quality user experience and therefore Google does not want to rank them.
b. Provide unique, high-quality content: One should never try to duplicate something you saw elsewhere or never try to make blog posts longer. One must always wonder what his followers can get out of this.
Website owners and developers react when Google acts. However, one need not plunge into it without careful consideration. Google is absolutely transparent with the changes it makes for each and every update. A website owner’s job, before each update, is to initially take a look at things that Google has done before, like the example cited above. This helps to understand not only the how but also the why of Google updates.
These, along with the best SEO tools and the best SEO software, would help you get your site ready in 2016.