A major hurdle most webmasters face when setting out to design a website is creating high-quality, conversion-oriented content. Search engines like Google and Bing love websites that keep posting interesting and engaging content that is useful to users. This is an essential element of search engine optimization and should be taken very seriously by any business seeking higher rank and more organic traffic from search engines. Effective content can also increase the reliability of a website. Therefore, one must have a clear knowledge about creating content that is conversion oriented and useful to readers.
Essential mantras for content writing:
- Pick an interesting topic: Many people are completely stumped when they have to choose a topic to write about. It is worth remembering that not all topics will be useful or of interest to readers. Therefore, they should do a thorough research of current topics that are discussed elsewhere on the internet. Keyword research is a very useful tool in this regard and can generate good insights into what people are searching for. Creating content based on specific keywords that are generating high volumes can make it easy for users to notice. Of course, the website can try to become a trendsetter and discuss content that no one else is talking about. However, there is a risk that others will not find it useful and will drift away from the content very soon. Aside from keyword research, a very good starting point might be to talk about the usefulness of a product or service that is in high demand, or that the company that the website belongs to has recently introduced it to the market.
- Write in simple language: There is a difference between literary content and general website content. Content written in plain language is likely to appeal to a wider audience. Try to keep the content as simple as possible, unless you are writing about something very technical or with a specific audience in mind. If you want general acceptance of the content, write in lucid language that even non-English speakers can understand. Keep the tone of the writing very friendly. Every webmaster can take this into account and increase the chances that the blog or article will have a wider reach.
- Avoid jargon: While it is necessary to include useful technical information in the article or blog, avoid filling the article with unnecessary technical language, commonly known as jargon. Jargon is difficult for ordinary people to understand and forces people to stop reading the content halfway through. Jargon is one of the main reasons for a high bounce rate on any website. Keep it at least and make people want to read the content to the end.
- Do not repeat the keywords: Write for humans, and not just for search engines. Many search engine marketers make the mistake of writing overly optimized content for websites. In the process, they make it sound very artificial and uninteresting to users. Once you’ve identified your topic through keyword research, write with the essence of the keyword. Don’t repeat the keyword frequently, which would make it clear that the content has been written specifically for search engine optimization purposes. This practice is known as “keyword stuffing.” Search engines are known not to be kind to webmasters who resort to keyword stuffing.
- Be seen as a solution provider: People visit websites when they are looking for information or a solution to a problem they are facing. Let them feel that your company can provide the solution they are looking for. Write content that can bring out the usefulness and solution that your product or service can offer. This is likely to be of more interest to people who would otherwise be put off by vague information that they might not understand.
- The content must be focused on conversion: It is not always necessary that the content has to be marketing oriented. It is a common practice to create blogs or articles for the dissemination of information on different topics. Even if you don’t expressly talk about your products or services, make sure people are getting to know new things from your content, which will instill them in trying those things out for themselves.
Content writing styles:
While every content writing expert has a unique writing style, there are two main approaches to writing content. Let me explain this to you with an example:
Suppose you are selling your brand of shampoo through your website, then you can write content in the following ways:
- Oriented product: You can talk about your products specifically and the problems they solve. He writes about the great ingredients he uses, how silky the hair will become once consumers use the shampoo, etc. This will get your target customers who have visited your website to try some samples of the products you sell. This is product-oriented communication.
- Information oriented: No specific product is discussed here. Instead, it provides information on things like the ideal ingredients a shampoo should be made of, the type of hair problems it needs to solve, and the expected end results, including increased shine and smoothness of the hair. Customers will light up reading this and look for these qualities in the next bottle of shampoo they buy. Since all of your products meet these consumer expectations, she may try your product out of curiosity, even though you didn’t ask her to.
The essence of content writing is to anticipate the needs and requirements of consumers and solve it even before they ask for it. When reading your website content, they should feel like trying something new to solve an existing problem or just for experience reasons. For content creation of this type and many more suggestions that we can offer with our vast experience in content creation, contact us today!