As the years go by, we see new arrivals of new website design elements and styles. Of course, it is imperative to include those key ingredients, as they will help you evoke your brand voice in the best possible way. While you certainly don’t need to tweak and flaunt every popup on your website, but in essence, many of them have the potential to enhance your visitors’ experience to a much more significant level.
Let’s find out the best recipe for what it takes to meet the expectations of your modern audience in 2017. Keep it in your arsenal.
We reveal the top 5 website elements that will work wonders in 2017:
Element #1: Unusual, Unique, and Bold Typography
There are a variety of companies that follow their own font or typeface to speak the voice of their brand. Fonts are something that sits somewhere deep in the visitor’s mind and immediately helps them differentiate between you and your competitor. So while you better choose your font to ensure that it is close to expressing your brand identity through typography. For example, your typeface selection can give clues to your business domain, like whether it’s functional, insightful, hilarious, serious, or anything else. So be specific.
Element #2: Modern aesthetic with giant product images
For an aesthetically pleasing website, visual elements play a crucial role that you cannot avoid. Modernizing your website design by adding large, responsive, and panoramic product images can deliver an immersive experience, sure to grab the attention of any passing visitor. Also, adding background videos with text overlays that go well with your brand voice is the key to increasing customer engagement and retention.
Element #3: Inclusion of labeled hamburger menus
Most websites you visit are likely to have a long menu of options to choose from. Although they are good for direct accessibility, they fail to keep up with taking up huge screen real estate. This loophole can be covered with the hidden or (tagged) hamburger menu. The basic advantage of using this hidden menu is that you are directly removing a busy navigation from your website which makes the user experience distraction free by giving them a clear path to explore your website which in turn improves the likelihood that the customer will land on the desired page without feeling overwhelmed.
Element #4: Intuition
As a business owner, you need to be clear in your views about the expectations that an average user expects of you. Determining the clear reason visitors visit your website will help your users feel like you know exactly what they want. The winning point to remember is “The fewer clicks it takes, the better chance you’ll make a sale during that first visit.”
Element #5: Content will always remain king
Gone are the trends when content was splattered into terra-sized facts. After the increasing trend of popular social networking sites like Instagram, Twitter… the trendiest way to fill out your content is by keeping it well articulated, to the point and in the most condensed way. Much of the promotional and informational content is obscure and detailed.
I hope that helps! But make sure you are wise in choosing the right website development company that will strictly adhere to changing technology trends and give you the best while warding off old fading trends.