Today there are a variety of different and creative ways to advertise your business instead of traditional flyers, newspaper ads or billboards. One advertising trend that has really taken off in recent years is vehicle advertising. This involves putting your business information in some form on your car so that potential customers can see it while on the road. We’re here to cover the most popular forms so you can choose which one is best for you and your business.
Car wraps:
This is probably the most extreme version of vehicle advertising. I’m sure you drove down the street and noticed a car COVERED with a brightly colored graphic advertising his business, these are called car wraps. The wrappers are made of a vinyl material that has your ad printed on it. These wraps also tend to be the more expensive option, mainly due to the fact that they are very large and have to be designed to fit your car. However, they are a great way to grab the attention of your fellow drivers and will pay off in the long run.
Vehicle wrap:
This is a more toned down version of car wraps. Most landscaping companies or contractors have a version of vehicle lettering on their company cars. Vehicle letters are die-cut vinyls that are placed over the paintwork of cars with your company information similar to a sticker. You’re not just limited to lettering though, most companies can make print graphics that feature their logo or other images as well. The only difference with this and car wraps is that they do not cover the entire surface of your vehicle or large portions of it, they are essentially made to enhance the look of your vehicle, giving it a professional appearance all the while letting people know who you are.
See Through Graphics:
Transparent graphics are very popular with real estate agents, contractors and the like. These graphics are images printed on vinyl that have small perforations so you can SEE THROUGH them as they are placed on your windows. From the outside they appear to be a solid picture and are a great way to show your face without taking up the whole car.
Magnets:
If your personal car doubles as your work car and you don’t want to be constantly “at work,” this might be the option for you. Car magnets can be printed very large and act as an oversized business card that can be attached to your vehicle. The best part is that you can remove them when you’re not using them. However, they do require some work if you want to keep the magnet in good working order. It is best placed in a vehicle in a clean area and flat storage is a must! Many people put them in refrigerators or filing cabinets when they are not in the car.
Hopefully you now have a better idea of the type of vehicle advertising available to you. Consider these options and you’ll be attracting customers in no time!