Usana Business Overview
Usana was started in 1992. They sell three different types of products including nutrition, diet and energy, and personal care products. I’m going to discuss the Usana business opportunity so you can decide for yourself if this is the right option for your home business.
How to start
To become a Usana associate, you will incur 2 expenses. The first is a registration fee of $29.95. The second expense is for you to purchase a starter pack that ranges from $160 to $1,250. There are 4 packages to choose from:
1. The Professional Package costs $1,250
2. The Contractor Package is $599.95
3. The Business Package costs $299.95
4. The 4th pack is a personalized pack in which you choose the products you want. It will cost you around $160.
The packs are made up of several products that Usana markets. Some of these packaged items may include nutrition bars, shakes, body wash and shampoo, just to name a few. It’s important to have the packages because you can actually use the product to learn about it. And it is very important to be a user of the product because it greatly facilitates its sale and marketing. Plus, with larger packs you get more products at a lower price. So this means that you can sell the products for a higher profit.
Usana Compensation Plan
Usana uses a binary plan. This means that any one person can only have 2 people in their first line. For example, when you become a sponsor, you will only be able to place 2 people under you. These 2 people below you are called frontline members. If you recruit more people, it will be up to you to place those people directly under your frontline members. In addition, each team of 3 people is called a business center. For example, you and your 2 frontline members are called a business center. And each business center has a left and right leg.
You accumulate Sales Volume Points (SVPs) for products you purchase for your personal use, products you purchase to sell to customers, and product sales made by your team. Each product is assigned a point value called sales volume points. These points are earned on both the left and right sides of the business. Your commission is based on points earned. With a binary plan, you will be paid a commission based on the performance of the weaker legs. The weakest section is the section with the lowest sales volume of the group. For example, if your left leg has accumulated 100 points and your right leg has accumulated 1500 points, you will be paid a commission based on the 100 points, which is the weaker left leg.
So it is very important that you balance both legs. And to do this, you need to develop yourself as a leader and take the initiative to ensure you implement effective training to help the weaker leg improve its performance. If you are a person who is already a leader or knows that you can become a leader, this compensation plan may work for you.
But being an established leader doesn’t mean just taking the initiative, it means you have to achieve a solid marketing foundation. This foundation is received through the right coach who will show you how to use smart marketing techniques to get leads that will generate additional sales or lead to additional hiring of team members.
In addition, an established leader will have to learn how to train others to become team leaders as well. Creating more Team Leaders will only increase your sales and increase the number of Business Centers in your organization. It is known that the majority of your income in an MLM is received through residual income. The amount of residual income depends on how your team performs below you. So you can see why coaching your team is so important. Your financial success only adds to your residual income.
As a Usana associate, you can earn money in 6 different ways. This includes retail sales, weekly commissions, matching bonuses, incentives, leadership bonuses, and elite bonuses. Of course, any commissions and bonuses you receive will depend on your sales, your team’s sales, and the ability of you and your team to recruit people to join the team. There are some important rules within Usana’s payment plan that you should be aware of if you become a Usana Associate. When you reach a predetermined amount of points, you are paid a commission on those points. If you do not meet the points quota, the points will carry over to the following week. Usana requires you to meet a certain sales quota every 4 weeks to remain eligible for compensation. If the quota is not reached, you will lose any points you have accumulated but have not been paid.
Training
Usana holds a convention every year in Utah. At the convention one of the activities that takes place is additional training to help people succeed in the business. However, they are not teaching online marketing strategies to business owners, it is the new strategies that are most effective because using these strategies allows you to attract only those people who are already interested in the types of products you are interested in. selling. Usana is teaching a warm approach to marketing. This means that Usana distributors are encouraged to reach out to their family and friends to promote Usana products and the business opportunity. In addition, associates are encouraged to attend product parties, hotel presentations, and company-sponsored trainings.
Nowadays, this is an ineffective marketing method compared to using online marketing strategies. Some of these strategies include using pay-per-click to get website traffic, creating custom websites for people to sign up for your autoresponder, using your autoresponder to build trust relationships by providing resources free newsletters to help people solve their business problems. , and these are just some of the methods that can be used online to generate a large number of leads.
conclusion
Usana is a well-established company that offers quality health products that are very helpful to its consumers. As an associate, you will be paid primarily through residual income earned based on your ability to recruit and your ability to train others to become leaders. You must remember that the binary plan will only allow you to receive a commission based on the performance of the weaker legs. So you need to make sure you have developed a proven training system to help balance both legs. You have to really look at the facts to make sure this is the right type of plan for you.
Also, if you are the kind of person who doesn’t mind using warm marketing strategies, attending hotel meetings, and going to house parties to promote your product, then this business may be right for you. But if you are someone who prefers to implement online marketing strategies to generate leads, then this may not be the right opportunity for you to engage. But keep in mind that each sponsor trains differently. Be sure to ask any potential sponsor at any business what marketing strategies they use to generate leads.
And before you dive into any opportunity, you’ll always want to exercise your options and be sure to compare other business opportunities before committing to one. It is a very important decision and I hope I have given you information to help you determine if this business opportunity is right for you or not.