As for television channels, it is easier to call them by their initials than by their full names. In fact, many people don’t even know what their initials stand for. For example, did you know that BBC stands for British Broadcasting Corporation and NBC stands for National Broadcasting Company?
The reason for using initials instead of full names for your brand is twofold. First of all, calling the channel by its full name can be a mouthful that can be unappealing to customers. Second, creating a business symbol through company initials gives you more scope for creativity than including the full name on the emblem.
These are some examples of television channels that have used three-letter logos for their trademarks.
1. DTT:
Its symbol has seen many faces. It started out as a sharp-edged symbol in red and yellow, but later morphed into the three red initials in a yellow circle. His latest design is the most sophisticated of all. It is a silver-colored emblem consisting of the three silver-colored initials enclosed in a silver ring. Although the design is quite light for a TV station, it is still quite stylish and modern. This is a perfect example of how to design an emblem using only the initials and giving them a modern look.
2.MTV:
This symbol of musical television attracts the exact audience it wants to capture. This channel is mainly aimed at young people and its brand is created accordingly. It consists of the large letter M with TV written in the upper right corner of the symbol. Although their brand has remained constant throughout their tenure, they have made different changes to the colors and effects depending on the country or the message they want to send. For example, you can see it with colorful abstracts in the background or you can see it lined up at a diagonal angle.
3.NBC:
Your company name may have been written in simple, straightforward fonts, but the feature that sets this logo apart from others is the use of a colorful peacock. This symbol teaches us that the combination of an attractive image with simple and direct fonts can create a distinctive and memorable brand.
4. CNN:
For a channel that prides itself on breaking news from around the world, its emblem represents exactly that. 3-letter logos consist of letters in soft-edged red fonts linked together with a white line running through the letters. The use of red color makes this emblem attractive and energetic. This is one of the most popular television channels that has maintained a constant logo over the years, which has contributed to its success.
In a few words, use letters to create the emblem of your television channel and elaborate it in a different and innovative way.