Article marketing is an effective method of attracting visitors, however unless you implement clear strategies it will be like throwing mud at a wall hoping it will stick. Do it right and you’ll generate endless streams of traffic.
Top 7 Strategies for Article Marketing
1. Have a goal
Have you heard the phrase “begin with the end in mind”? This means starting with a specific goal and then creating an action plan to get there. For example, if your goal is to add 1,000 newsletter subscribers to your list, create a strategy to write and publish enough articles to achieve your goal.
I entered an article writing challenge to write and submit 100 articles in 100 days. I wouldn’t normally do this, but after accepting the challenge, I find it easier and quicker to produce many items.
Do something similar by setting a goal of how many articles you’ll write each week and then break it down into days. Set a time for how long you will write the article (ie 1 hour). It will help you focus.
2. Choose a topic that you are passionate about
It’s easier to write about a topic you know a lot about. It will take you less time to write and you will never run out of content.
3. Optimize your articles
Include your main keywords in the title, introduction, body, and resource box. Search engines will index your article based on the keywords you use and rank it accordingly.
4. Review your articles
Grammar and spelling errors will make your content look unprofessional and turn off your readers. Let it sit for a while after you’ve written it, and then go over it again. You’ll find mistakes you didn’t see when writing it, and you’ll also find ways to improve your payout structure.
Alternatively, give your item to someone else. They will be more objective and often find bugs that you were unaware of.
5. Include anchor text
This is a text that is hyperlinked in your resource box. If your primary keyword is “article marketing,” make this text live by linking to your website address. This will increase the link popularity of your website and help you get good rankings.
6. Submit to Top Article Directories
The major article directories receive tons of traffic. Submitting your article to them not only helps you get indexed by search engines, but you also get the traffic these directories attract.
Don’t just stick with article directories. Add the article to your website, blog, social marketing sites, or use the content to be a guest writer on a high-traffic website.
7. Reuse your items
You can attract a larger and different audience by turning your articles into audio and video. Use audio for webinars and submit your videos to video-sharing websites like YouTube.
Another idea is to bundle multiple articles into a short report, e-course, or e-book. Submit the ebook to ebook directories and/or give away a free report to spread virally across the web.