Digital marketing versus traditional marketing is one of the hottest new age debates that we often come across. While on the one hand, CTOs give you the most obvious rationale for accelerated digitization as to why digital marketing clearly outperforms traditional marketing. Corporate executives, on the other hand, operating at conventions, would more obviously justify traditional marketing than not. Before we reflect further on this debate, let’s first understand what it is that essentially distinguishes the two.
What is traditional marketing?
Traditional marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, billboards, etc. Traditional marketing also includes network marketing. In its most basic sense, traditional marketing refers to a structured effort to support one’s own brand, but without relying on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes to brand promotion.
The tools for traditional marketing are:
2. Broadcast marketing
3. Referral marketing
4. Outdoor marketing
5. Marketing publication
Let’s look at some examples of traditional marketing:
A. Vicks, a prominent brand in India, came up with a campaign called Touch of Care. The publicity film showed a daughter’s relationship with her transgender mother. This publicity film that went viral because of how it really struck a chord with the audience.
B. Dove, in the mid-2000s came up with the idea of giving away free samples with the morning papers. This strategy really helped the brand catch on. This branding strategy worked completely in the brand’s favor.
what is the digital marketing?
Digital marketing as its name suggests to the marketing efforts of a brand that uses online channels. It refers to how a brand manages its reputation online. Optimizing your brand forms the backbone in this case. The biggest channel is definitely the Internet. Subchannels include websites, blogs, social media platforms, etc. Digital marketing includes a step of intricate procedures.
The tools include:
1. Facebook Marketing
2. Digital campaigns
3. Search engine optimization
4. Content marketing
5. Influence marketing
Let’s look at some examples of digital marketing:
A. Kitkat had great success with his influencer marketing strategy. His challenge on Musical.ly, which involved participants lip-syncing to the new jingle, was quite furious. It brought great popularity to the Kitkat brand image.
B. Kellogg’s launched its digital campaign using Stranger Things on Netflix. We saw on the show how Eleven was obsessed with Kellogg’s Eggo waffles. This online promotion that incorporated narrative elements actually generated a number of desirable effects for the brand.
Which one should you choose?
Market conditions reflect the fierce competition that currently prevails. In a situation like this, online and offline presence counts. While maintaining effective optimization and an impressive online reputation is extremely important, maintaining a strong offline presence is equally vital.
Despite having different channels, both traditional and digital marketing are executed with similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price, Product, Place and Promotion, is essentially what goes into both traditional and digital marketing. Therefore, a perfect marketing strategy must be the right combination of traditional and digital marketing. While SEO, SMM, etc. they are great ways to reach people’s computer screens, there is a world beyond what can be achieved through the facets of traditional marketing.
As you saw, marketing can be a great solution. They are services that require expert advice and professional help. Done right, marketing can have a great influence that will generate a number of beneficial results for your ambitious brand.