How to Do an SEO Audit (for Beginners!) – What You Need to Know Before Diving Into Your Site-s SEO.mp3
Speaker 1 You shouldn’t wait for your car to break down before visiting a mechanic, regular inspections help you identify and fix problems before they get out of hand and they ensure your vehicle operates at peak performance, just like your car requires regular inspections. Your search engine optimization strategy needs ongoing maintenance to continue driving the best results. This maintenance is called an audit one. To learn more about what an audit is and how, keep your site ranking at the top of the search results. Just keep watching what is as the audit style audits take a deep dove into your site to evaluate the numerous factors that impact your ability to rank in the search engine results pages or SERPS. These elements include your websites on and off page, as well as technical performance.
Search engine optimization
In this video, I’m going to explain the different parts of the audit, tell you how to do an audit and identify some helpful tools to help get you started. Before I dove in, don’t forget to like this video and subscribe to our YouTube channel to get result driven digital marketing content from our experts. SEO audits contains several layers you want to pay attention to. What are in your sights, SEO? A really useful tool you can use before you dove into your website is our SEO checker. Once you type in your information, RSU, a checker can do a quick audit of your site, give you an estimate score and tell you what’s working and not working. I suggest pausing this video and writing that report so you can come back, follow along with your report and really understand how an audit can help you. It only takes a few minutes. OK, let’s get down to business. There are three parts of an audit I mentioned earlier that I’m going to cover on page SEO, off page and technical issue. First, let’s discuss the on page SEO portion of your SEO Audit SEO Audit. Part one on Page SEO, you’re on page SEO.
Audit consists of site elements you can control and optimize and a large portion of that is the content. In other words, and on Page SEO Audit focuses on optimizing elements within your website that impact your sites search rankings. What better to get your content ranking than keywords? Before you create content with keywords, you need to understand what content is currently ranking and what people really need when they’re searching for a keyword.
Go through your competitors websites that are ranking well in Google and see what they’re focusing on with their content. Is there anything that they rank for that you don’t make sure your content is meeting the user search intent as well? Search for your keyword in Google and see what comes up. What are other top ranking sites doing that is making people click? Sometimes a keyword can start with what is. But the search is actually looking for how to discover these subtle but important nuances with some research that will help you rank. So you understand why users are typing a certain keyword. Now you have to use it in your content. If you aren’t already, you should be using keywords in your headers body content title tag and met a description. I’ll break it down. You should start by using keywords in your headers where they fit naturally. So say you want to tell people why they should use your affordable home improvement services. You might want to start with that section of your website with a bold header that tells you why you should use our affordable home improvement services.
Then you want to use affordable home improvement services and other similar variations of this keyword where it makes sense throughout the body of your content. Don’t stuff your keyword everywhere that can actually harm your SEO. Be sure it makes sense. If you read it out loud, you can use related keywords in your content to help give search engines the context of your page. Tools like Google suggest Elci graph or even related searches and Google Auto suggests are great for helping you come up with related keywords. You should be looking for keywords in the title tag and meta descriptions during your SEO as well. They show up in the search results. It can give users and search engine crawlers context to what your page contains. Optimizing these with keywords can help boost your pages in the search. Making it easier for search engines to find the pages on your site is very important to your SEO.
A large part of that is internal linking. Internal links make it so much easier for a search engine crawler and people to find pages on your site giving you an SEO boost. If you write writing a blog post about financial services and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site. Another important element of unpatched is having site maps that gives search engine crawlers ways to find that pages on your site to site maps. You should have our HTML and Excel site maps HTML site maps have links to every page on your site and can help both people and trawler’s find pages that might not have internal links pointing to the XML site. Maps are purely for. Search engines, these are really great for helping search engines find and crawl new pages. If your site uses WordPress, you can use a plug in to generate your site that if you can’t use a plugin, you can create an XML sitemap online. Once you have an XML sitemap, you can submit it to Google search console. So it can be Krog.
You can get a little technical. So it might be best to partner with an expert if you don’t have a lot of experience with XML site maps now that we’ve covered the on page portion of the audit. Let’s take a look at what you need for an off page scale audit SEO audit. Part two off page of Page SEO consists of SEO elements that you don’t directly control, but you can influence. For example, back links or links to your site from other sites are a key component of off page SEO. When a site with a good reputation online includes a link to your site of one of their pages, you pass on some of the value of their site to yours. Your pages gain more value and you have the potential for people to click on the link on the other page and land on your website site. Back links can help you ranked better for keywords that matter the most to your business. The higher you are in the search for relevant keywords, the more valuable traffic you can get to your site. Bringing traffic to your site for targeted keywords can result in qualified leads and then actual sales for your business. You should also be familiar with your Backlund profile and your competitors basically profile as the part of your SEO audit. Anyone linking to your competitors can be potentially linking to you. Address offers a free background checker and Mars also offers their link Explorer tool to help see where you and your competitors are getting links from, if at all. We’re almost at the end time to discuss the third part of your SEO audit Technical Seo SEO Audit Part three Technical SEO. There is a lot to consider when all in your technical issue and it can get pretty complicated. It’s best to start simply. A technical SEO audit takes a deeper dove into the mechanics behind your site. You can audit many, many other technical SEO elements other than the ones I’ll talk about, but focusing on these things can help you get started. Does your website load quickly? Are the pages of your Web site loading quickly to create a good user experience? Most websites today load within a few seconds and searchers are used to that. Around half of searches won’t even wait for your site to load if it takes longer than three seconds. If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. You can check your page speed during your SEO audit with Google’s free page speed insights tool, which will tell you how well your page loads in mobile and desktop devices and give you suggestions for fixing any issues. Is your website and all of its pages mobile friendly? How well does your website go from a desktop to a mobile device? In the last five years, mobile device users has exploded and it’s currently makes up for over half of website traffic. People are spending a lot more time on their mobile devices, too. As of twenty eighteen, mobile users spend an average of over three hours a day on the phones, compared to just over two hours on a desktop. Google now focuses on mobile. First, what is crawling and indexing news sites? Because this is where a majority of users are viewing sites and their content. If someone on the phone sees the desktop version of your website, parts are going to be cut off. The text might be unreadable. It’s really not a good situation. You’re going to lose that valuable Web traffic to other sites that either have a mobile version or change with a user screen size. Is your page secure, believe it or not. So security is an SEO ranking factor and it’s been confirmed by Google, too. You might notice that the top of the browser next to the URL, there’s a message that either says secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. A secure website encrypts and protects the site data. It contributes to your site’s ranking and sends a signal to the user they can trust your site. Just think if two companies sell similar items online and one site was secure while the other wasn’t, wouldn’t you feel better entering your credit card information into the secure site? If you don’t have a lot of experience diving into the back of your website, you might consider consulting a Web expert to secure your site. Well, that’s it for my answer to your question. What is an audit? Don’t forget to run your site through our checker so you can get started improving your site’s CEO. It only takes a couple of minutes and you’ll get so many valuable insights to help with your resume. There are a lot of steps to take when diving into an audit, and it can seem overwhelming. But that’s what we’re here for. If you want expert help with your business CEO audit, contact our experts at whether that’s online or by phone at eight eight eight six zero one five three five nine. For more information about SEO and digital marketing, subscribe to our YouTube channel. See you soon.