Movies started out as epic spectacles produced by big movie production companies as entertainment for the masses, a theater for the proletariat, if you will. Then, from silent “moving pictures,” we saw theater legends as living, breathing icons that speak of beauty, strength, and freshness. Modern cinema was born. From there, the medium became more intimate, as movie theaters were threatened with extinction by the advent of cheap, distributed, mass-produced VHS videos that could be viewed from the comfort of one’s couch.
It was a small leap, relatively speaking, from there to the ability of ordinary people to make their own videos and technology grew to allow them to eliminate the step of transferring them to a photo store, to be able to plug them directly into the viewing device of your choice and press “play”. In the few decades that videos have become widely available media, many things have changed, especially the uses and users of them. Home movies made in the last decades are paradoxically intimate and universal: they believe in the human desire to document and share knowledge and experiences that are relevant to a particular group or subset of people, that is, a family, a group or an association. And it is perhaps this leap that most coincides with the commercial applications of video: conveying a story that is personal, captivating and that conveys distinctive value to the audience.
With this overriding imperative in mind, the use of video in business has evolved from dry, basic “guidance” or “how-to” video to videos that can address a wide range of organizational needs and responses to those needs, from all levels of an organization. Business video solutions take communications beyond traditional forms of communication, due to their mobility and accessibility, they are a way to democratize corporate communication and put a human face on it.
Some compelling reasons for video in the enterprise:
Consumers upload 35 hours of video to YouTube every minute. For the company, a similar growth is forecast in the manhood of video as the optimal medium for disseminating information (by 2014, video will exceed 91 percent of global Internet traffic). Small teams, “mom and dad”, to large multinationals, go global through video. And a global workforce and Millennials (those people who post all those videos on YouTube) need solid information to be available anywhere, anytime. Whether I’m in Bangladesh or Bermuda, to keep up with 21st century business, I need to be able to “talk” to someone in a real and meaningful way, regardless of their time zone. Enter: video conferencing, video-based distance learning, events, communications, and safety and security, as the new drivers of best practices.
Better than a “live chat” (no face)
We’ve all heard the statistic: 64% of all communication is non-verbal (and a third of the human cortex is dedicated to vision processing), so video as the “big differentiator” should come as no surprise. . “Live Chat” became a game changer in the past decade, putting a live human voice and immediate response into the impersonal and boring process of getting technical support. In this century, the ability of video to create virtual teams that are as responsive, dynamic, and visually cued as a group gathered outside on the playground, will do the same for teams that operate across large divisions of time and space, who It is the new business paradigm.