It’s no secret that video marketing is all the rage these days. If you think I’m kidding, take a look at a little site called YouTube. I think he’s ranked number 2 or 3 right now. Marketing videos on YouTube and other video sharing sites are rampant. And just like with article marketing, video marketing can put a lot of dollars in your pocket if you know what you’re doing. This article will give you three great video marketing tips that you can take to the bank.
At the top of the list of tips is this… be outrageous. The last thing people want to see is a boring video of you sitting in front of your camera talking about the hot internet marketing topic of the day. They’re going to turn you off like yesterday’s news. You want to do something that is original and out of the ordinary. For example, you could make some mock phone calls from well-known “gurus” who are just begging to see what your next product will be. Naturally, you can’t use any full names in this without their permission, but you can certainly allude to things. Just make them subtle. The point is… be different.
Next tip… don’t be stingy. Look, I know there are free solutions for making videos, but believe me, if you use them, your videos will look like amateur productions. If you’re going to do this, do it right. Get professional equipment and software. Make sure you have adequate lighting. Buying lights is not going to cost you an arm and a leg. And when you get a video camera, make sure it comes with a clip on microphone. The sound quality of your video is actually MORE important than the video itself.
Finally, write the script for your video. Look, you’re not a professional actor. Well, maybe some of you are, but most internet marketers are not. They can’t just stand in front of a camera and improvise. They’re going to make tons of mistakes. So, write your video. Try it over and over again until you get it perfect. If you can jump for a teleprompter, get one. This will make your life much easier. Do not get in front of that camera until you know what you are going to say and you are clear about it. Otherwise, you’re going to look like an amateur.
By simply focusing on being original and entertaining, getting the right gear, and writing your video scripts, you’ll find that they become much more professional, and in the process, end up making a lot more money for your efforts.
For YOUR success,